Sesha Utters

Blog of a Shiznit

EspnStar optimistic on Euro 2008

Posted by seshdotcom on June 10, 2008

The EspnStar sports believes it has a Solution and a Quiet Deal on the Upcoming Euro 2008,for which it has a exclusive Broadcast Rights..The Vodafone has signed up as Co-Presenting sponsor for Euro 2008 and there are also some associate sponsor like Hp<hYundai etc..,

TATA SKY COMES INTO ACT:

ESPN is expected to churn Huge Profit from this Euro 2008 but the thing is Tata Sky(A collaboration of TATA and SKY Sports) may certainly play an Spoilsport on ESPNSTAR’s Party.As per the latest rates,Tata Sky plans to charge an additional 40(INR) from its customers who want to avail ESPN-Star sports and Star Cricket…(Tata Sky is said to have a Prolific Growth and it has Currently some 2.2 Million Customers all over the World),So how many of them you think would Subscribe for the New Package out of 2.5Million may be some 50% the Other 50% is a Huge  Loss in the ESPNSTAR Point of view.Media Buyers on their part,believe that the Euro 2008 will continue to be a niche in India and in no way it is Comparable to the IPL obviously it doesn’t have a Greater Image when Compared to the IPL Cricket Tournament..With respect to Asia ESPN STAR is Asia´s complete sports provider reaching over 128 million for ESPN and 57 million for Star Sports (as of July 2004) with 11 networks – ESPN Asia, ESPN India, ESPN Taiwan with additional channels of Korea are Available

So there is every chance that TATA SKY is expected to Gatecrash the ESPNSTAR’s Party lets see whats going to happen

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